What does a customer need?

The satisfaction of customer needs is a crucial driver of technology development. More than that, our civilization evolution depends on the satisfaction of a customer. Why is it crucial? Because the only product or service that customer accepts and is ready to pay for gets a privilege for existence. Hence, everything is in the hands of the customers and depends on the customers’ needs. If you want your business to be successful, make sure your product and services satisfy your customers’ needs – solve problems your customer has. There are many books and articles that one can find which talk…

Innovation is a solution to somebody’s problem

PRIZ Guru (https://www.priz.guru/ ) is built to proliferate an innovation and problem-solving process, to publish explanations of how the problem-solving process works, describe the strength of creative thinking tools and reinforce it with examples. One of the fundamental problems is to answer the question: “Which innovation should I work on?”, “What kind of new idea should be created?” First, let’s ask ourselves, what is innovation? There are many articles that one can find about it; but, the answer is really simple. Innovation is there to solve somebody’s problem. Or, I want to reinforce it by: If ana “innovation” does not…

People want fast and easy results without effort…

“You never saw such a commotion up and down a house, in all your life, as when my Uncle Podger undertook to do a job.” – this is from “Three Men in a Boat” by Jerome K. Jerome, chapter “Uncle Podger hangs a picture”. You can enjoy reading the famous book again and again, but this particular chapter exactly corresponds to our topic, creative thinking tools.  What is most important to our topic is that Uncle Podger used tools: “Now you go and get me my hammer, Will,” he would shout; “and you bring me the rule, Tom; and I…

Trapshooting is bad for the environment – here is our solution…

Trapshooting or clay-pigeon shooting invented in England at the end of the 18th century. The drive of the game was to improve hunters shooting skills. Nowadays trapshooting is a very popular sport with world championships and Olympic events. How does trapshooting work? Targets are launched into the air with a special machine at varying angles and speeds initially unknown to the shooter. The shooter fires at the targets with a shotgun and the score depends on hit count given specific rules. We are not going to dig into the rules as it is irrelevant for the matter of this article….

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