Happy New Customer!

Economy development and success depends on the right relationship between customer and supplier through customer satisfaction. Customer needs are typically defined as goods or services a customer requires to achieve certain goals, that a customer accepts and ready to pay for. Since the definition of customer needs is the key point to supplier success, this issue has become a subject of detailed investigations. We have already started the discussion of the customer needs in our previous blogs: What does a customer need? and Take a customer’s function away to satisfy the customer. Our main concept of customer needs is as…

Take a customer’s function away to satisfy the customer.

As we mentioned in our previous blog “What does a customer need?”: The best product or service is something that prevents a customer from his current activity. The most important questions are: What is your customer doing? Why is he doing this? To answer these questions and the analysis of the data will bring us to a clear definition of our customer needs. Since this investigation is problem-solving, creative thinking tools should be used. Let’s describe as an example of how Functional Modeling (one of the effective creative thinking tools) helps us to define customer needs. Below briefly listed the…

What does a customer need?

The satisfaction of customer needs is a crucial driver of technology development. More than that, our civilization evolution depends on the satisfaction of a customer. Why is it crucial? Because the only product or service that customer accepts and is ready to pay for gets a privilege for existence. Hence, everything is in the hands of the customers and depends on the customers’ needs. If you want your business to be successful, make sure your product and services satisfy your customers’ needs – solve problems your customer has. There are many books and articles that one can find which talk…

Innovation is a solution to somebody’s problem

PRIZ Guru (https://www.priz.guru/ ) is built to proliferate an innovation and problem-solving process, to publish explanations of how the problem-solving process works, describe the strength of creative thinking tools and reinforce it with examples. One of the fundamental problems is to answer the question: “Which innovation should I work on?”, “What kind of new idea should be created?” First, let’s ask ourselves, what is innovation? There are many articles that one can find about it; but, the answer is really simple. Innovation is there to solve somebody’s problem. Or, I want to reinforce it by: If ana “innovation” does not…

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