What is psychological inertia? or… What is wrong with us?

Have you ever been in a situation where while discussing different solutions for a problem, you and your group is trying to solve, people finding all kind of reasons why something is impossible or extremely difficult? The arguments might sound like “It’s very difficult”, “This solution is very expensive”, “It’s not going to work!”, or even “This is a stupid idea!” I am pretty certain you have. This phenomenon, and many more, are part of Psychological Inertia. Now, let’s dive into the details.   Definition I always like to start with the plain and dry definition. Unfortunately, Cambridge dictionary does…

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Changes vs Innovations. What is the difference?

Our life is full of changes. We change apartments, cars, work, accept a new position, start learning, etc. We make a lot of changes at our work too – maintain equipment, clean the products, change vendors, and hire or fire people. And we can continue the list of possible changes endlessly. The question is, do we need these changes or not? Are they innovations or just changes? In most cases, people don’t bother much to analyze or even think about the reason for any change they make. Here, let’s do the simple analysis that everyone should do. And we’ll do…

Why Tantalum is so expensive? Why is it a problem? And what can be done about it?

“Our life would never be as advanced and comfortable as it is if not for the application of tantalum and niobium.” And this is right. This is what I wrote at the very beginning of my book about tantalum and niobium chemistry. Tantalum capacitors are everywhere: in our cellphones, computers, in about any electronic device you use. Due to the unique properties of tantalum, these capacitors provide a champion performance within the smallest size. Defeblators and pacemakers contain tantalum capacitors because of their reliability. Tantalum is the only material that is fully compatible with the human body; therefore, parts made…

How to find blockers? The power of Perception Mapping.

We are excited to announce that we have recently released an additional creative thinking tool: Perception Mapping (PMap). In this post, we want to describe what is it good for and why should anyone use it. What is Perception Mapping? Perception mapping (PMap) is a creative thinking tool that allows finding blockers (barriers) that prevent achieving a certain goal. When one creates a plan of how to achieve something, he will typically build a list of things needed for it, list of actions to be taken. It is no doubt that all these actions (perceptions) are good and aim to…

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