Subscribe to the PRIZ.Guru

Have you ever been in a situation where while discussing different solutions for a problem, you and your group is trying to solve, people finding all kind of reasons why something is impossible or extremely difficult? The arguments might sound like “It’s very difficult”, “This solution is very expensive”, “It’s not going to work!”, or even “This is a stupid idea!” I am pretty certain you have. This phenomenon, and many more, are part of Psychological Inertia. Now, let’s dive into the details.   Definition I always like to start with the plain and dry definition. Unfortunately, Cambridge dictionary does…