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PRIZ Academy

9 Windows Thinking — Invest Today to Win Tomorrow

Pinpoint high-ROI opportunities with 9 Windows Thinking—an executive framework that shows exactly where and when to invest for future-proof innovation success.

Discover how 9 Windows Thinking helps leaders see the full picture, across time and system levels, so they can put every innovation dollar where it will matter most.

“Investment is simply problem-solving aimed at future value.”
— Dr. Anatoly Agulyansky, PRIZ Academy webinar, 6 Aug 2025

Why “Where to Invest” Is the Hardest Question in 2025

Supply-chain shocks, rapid tech cycles, and tighter capital markets have forced executive teams to scrutinize every project request. Yet most approval processes still rely on siloed data and short-term ROI calculations. The result? High-potential ideas are missed, while well-packaged but ill-timed projects drain scarce resources.

Our latest PRIZ Academy session showed why investment choices must be treated as engineering problems, not accounting exercises, and how 9 Windows Thinking provides the systematic lens to solve them.

Introducing 9 Windows Thinking

9 Windows Thinking is a TRIZ-based framework that maps any product, process, or business model across:

SpaceTime
Subsystem (components)Past (yesterday’s solution)
System (current product/process)Present (today’s state)
Supersystem (ecosystem)Future (tomorrow’s possibilities)

By populating this 3 × 3 grid, leaders expose hidden dependencies, spot disruptive trends early, and uncover high-leverage investment zones.

Real-World Examples from the Webinar

  • Imaging Technologies – from chemical film (past-system) through digital sensors (present-system) to AI-generated virtual memories (future-supersystem).
  • Mobile Communications – tracing a line from copper landlines to integrated human-device ecosystems and future acoustic-wave networks.
  • Advanced Materials – identifying the jump beyond plasma etching toward hybrid electron-beam deposition for next-gen semiconductors.

Key Benefits for Senior Leaders

Faster Due Diligence: Reduce weeks of cross-functional debate to a single 15-minute mapping exercise.
Board-Ready Clarity: One slide links technical rationale to strategic and financial impact.
Future-Proof Strategy: Built-in time dimension forces teams to anticipate market shifts, not merely react.
Cross-Functional Alignment: Visual matrix bridges language gaps between finance, engineering, and operations.

Webinar Highlights — What Attendees Learned

  • Why CapEx allocation is fundamentally a problem-solving task.
  • Step-by-step demo of building a 9 Windows grid inside the PRIZ Guru platform.
  • How to integrate 9 Windows with Change Flow Thinking (CFT) for execution discipline.
  • Q &A on selecting time horizons, linking to NPV/IRR, and scaling adoption company-wide.