How to find what a customer needs and keep him satisfied?

In today’s economy, any business depends on customer satisfaction. There are many ways to investigate what customer wants, and many companies doing it successfully. In this article, we propose an innovative approach for market research and for a better understanding of customer needs. We have already started the discussion of the customer needs in our previous blogs: What does a customer need? and Take a customer’s function away to satisfy the customer. Our main concept of customer needs is as follows: A customer does not like to do what he does. Therefore preventing the customer from his current activity is…

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Take a customer’s function away to satisfy the customer.

As we mentioned in our previous blog “What does a customer need?”: The best product or service is something that prevents a customer from his current activity. The most important questions are: What is your customer doing? Why is he doing this? To answer these questions and the analysis of the data will bring us to a clear definition of our customer needs. Since this investigation is problem-solving, creative thinking tools should be used. Let’s describe as an example of how Functional Modeling (one of the effective creative thinking tools) helps us to define customer needs. Below briefly listed the…

What does a customer need?

We already discussed customer needs aspects in our blogs: Happy New Customer! Ensure customer satisfaction! and Take a customer’s function away to satisfy the customer. The satisfaction of customer needs is a crucial driver of technology development. More than that, our civilization evolution depends on the satisfaction of a customer. Why is it crucial? Because the only product or service that customer accepts and is ready to pay for gets a privilege for existence. Hence, everything is in the hands of the customers and depends on the customers’ needs. If you want your business to be successful, make sure your…