We already discussed customer needs aspects in our blogs: Happy New Customer! Ensure customer satisfaction! and Take a customer’s function away to satisfy the customer.
The satisfaction of customer needs is a crucial driver of technology development. More than that, our civilization evolution depends on the satisfaction of a customer.
Why is it crucial? Because the only product or service that customer accepts and is ready to pay for gets a privilege for existence. Hence, everything is in the hands of the customers and depends on the customers’ needs. If you want your business to be successful, make sure your product and services satisfy your customers’ needs – solve problems your client has.
There are many books and articles that one can find which talk about customer needs. The majority of them are focused on asking one question: “What does your customer need?”
Different sources give different roadmaps, but they all based on the same concept: “Ask him: What he wants? What he prefers? How he would like to change something?”
In the best case, entrepreneurs are trying to understand the real customer’s problem buy working with them closely and focusing on how they currently work (or do something), many times even spending days personally with a client.
We are proposing a slightly different, simpler and more systematic approach.
Our technique is based on two simple concepts:
The best supplier’s chance of finding what customer wants is to prevent his from his current activity.
Even though the proposed concept might look trivial, there is still a lot of work that needs to take place prior to the needs analysis.
Ask the questions in the following order:
If you have certain skills in the creative thinking tools any of them will help to identify your the needs.
We elaborated a method Action Preventing Action (APA) which helps to identify customer needs. The tool is currently under development and will be available in the PRIZ Guru Innovative Platform in the nearest future.
Our next blogs will provide detailed examples of our new APA tool use-cases.
LOGIN to PRIZ Innovation Platform and start your project.
We all know that understanding your customer’s needs is essential for any business to succeed. This is one of the reasons why we built one of our creative thinking tools called Action Preventing Action (APA). However, we felt that the tool alone was not enough, and we wanted to make it better by providing a working companion when you need him. Get ready to be amazed by our latest product update that brings an incredible breakthrough to our APA tool! We’re excited to introduce the power of AI-assisted customer needs analysis right at your fingertips. With this game-changing update, you…
The evolution of technical systems is governed by objective laws. This means that a modern cell phone, for example, looks and operates as it does not because of the creativity of the designer. Of course, Jony Ive is extremely talented and his work changed our world, he and his team didn’t have any other options but to create the iPhone the way they did. In this post, we will explain how can we predict the cellphone future with 9 Windows. The direction of system evolution The main direction of evolution is to satisfy customer needs. So, what is the main…
In today’s economy, any business depends on customer satisfaction. There are many ways to investigate what customer wants, and many companies doing it successfully. In this article, we propose an innovative approach for market research and for a better understanding of customer needs. We have already started the discussion of the customer needs in our previous blogs: What does a customer need? and Take a customer’s function away to satisfy the customer. Our main concept of customer needs is as follows: A customer does not like to do what he does. Therefore preventing the customer from his current activity is…
As we mentioned in our previous blog “What does a customer need?”: The best product or service is something that prevents a customer from his current activity. The most important questions are: What is your customer doing? Why is he doing this? To answer these questions and the analysis of the data will bring us to a clear definition of our customer needs. Since this investigation is problem-solving, creative thinking tools should be used. Let’s describe as an example of how Functional Modeling (one of the effective creative thinking tools) helps us to define customer needs. Below briefly listed the…