Subscribe to the PRIZ.Guru

As we mentioned in our previous blog “What does a customer need?”: The best product or service is something that prevents a customer from his current activity. The most important questions are: What is your customer doing? Why is he doing this? To answer these questions and the analysis of the data will bring us to a clear definition of our customer needs. Since this investigation is problem-solving, creative thinking tools should be used. Let’s describe as an example of how Functional Modeling (one of the effective creative thinking tools) helps us to define customer needs. Below briefly listed the…