Effective BrainStorming (EBS)

Brainstorming is one of the most popular creative instruments for problem-solving. The simplest method is the unstructured brainstorming. The process is easy. We collect different ideas (tasks) for the validation. The more the number of ideas the more the probability to get the correct or at least the most effective solution. People believe that if they generate a huge number of ideas they will be able to find the solution to the problem.  Generally speaking, it is correct. However, the question is how to choose the right idea or task. What is the problem with brainstorming as we know it?…

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Happy New Customer! Ensure customer satisfaction!

Economy development and success depends on the right relationship between customer and supplier through customer satisfaction. Customer needs are typically defined as goods or services a customer requires to achieve certain goals, that a customer accepts and ready to pay for. Since the definition of customer needs is the key point to supplier success, this issue has become a subject of detailed investigations. We have already started the discussion of the customer needs in our previous blogs: What does a customer need? and Take a customer’s function away to satisfy the customer. Our main concept of customer needs is as…

Take a customer’s function away to satisfy the customer.

As we mentioned in our previous blog “What does a customer need?”: The best product or service is something that prevents a customer from his current activity. The most important questions are: What is your customer doing? Why is he doing this? To answer these questions and the analysis of the data will bring us to a clear definition of our customer needs. Since this investigation is problem-solving, creative thinking tools should be used. Let’s describe as an example of how Functional Modeling (one of the effective creative thinking tools) helps us to define customer needs. Below briefly listed the…

What does a customer need?

We already discussed customer needs aspects in our blogs: Happy New Customer! Ensure customer satisfaction! and Take a customer’s function away to satisfy the customer. The satisfaction of customer needs is a crucial driver of technology development. More than that, our civilization evolution depends on the satisfaction of a customer. Why is it crucial? Because the only product or service that customer accepts and is ready to pay for gets a privilege for existence. Hence, everything is in the hands of the customers and depends on the customers’ needs. If you want your business to be successful, make sure your…

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