Effective BrainStorming (EBS)

Brainstorming is one of the most popular creative instruments for problem-solving. The simplest method is the unstructured brainstorming. The process is easy. We collect different ideas (tasks) for the validation. The more the number of ideas the more the probability to get the correct or at least the most effective solution. People believe that if they generate a huge number of ideas they will be able to find the solution to the problem.  Generally speaking, it is correct. However, the question is how to choose the right idea or task. What is the problem with brainstorming as we know it?…

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Project’s tasks management with PRIZ Innovation Platform

This paper is dedicated to the tasks management process. It is well known, that any problem-solving project aims to eliminate or at least decline a disadvantage. There is a huge number of disadvantages, or how some people may call it visible symptoms. For instance: High cost of a product, Low productivity of production line, Insufficient reliability of a device, Floods causing destruction, Power glitches resulting in damage to the equipment and so on. One can continue the list of potential disadvantages of any situation. And every disadvantage is going to be something different and can lead to different problems. However,…

Happy New Customer! Ensure customer satisfaction!

Economy development and success depends on the right relationship between customer and supplier through customer satisfaction. Customer needs are typically defined as goods or services a customer requires to achieve certain goals, that a customer accepts and ready to pay for. Since the definition of customer needs is the key point to supplier success, this issue has become a subject of detailed investigations. We have already started the discussion of the customer needs in our previous blogs: What does a customer need? and Take a customer’s function away to satisfy the customer. Our main concept of customer needs is as…

Innovation is a solution to somebody’s problem

PRIZ Guru (https://www.priz.guru/ ) is built to proliferate an innovation and problem-solving process, to publish explanations of how the problem-solving process works, describe the strength of creative thinking tools and reinforce it with examples. Especially, one of the fundamental problems is to answer the question: “Which innovation should I work on?”, “What kind of new idea should be created?” First, let’s ask ourselves, what is innovation? There are many articles that one can find about it; but, the answer is really simple. Innovation is there to solve somebody’s problem. Or, I want to reinforce it by: It is not an…

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