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Affiliate Program Agreement

Last Modified: April 10, 2024


This is a contract between you (the “Affiliate”) and us (the “PRIZ Guru”). It describes how we will work together and other aspects of our business relationship. It is a legal document so some of the language is necessarily “legalese” but we have tried to make it as readable as possible.

The Affiliate Program Agreement applies to your participation in our Affiliate Program (the “Affiliate Program”).  These terms are so important that we cannot have you participate in our Affiliate Program unless you agree to them.

We periodically update these terms. We might also choose to replace these terms in their entirety if, for example, the Affiliate Program changes, ends, or becomes part of an existing program, including our partner programs. If we update or replace the terms we or the Affiliate Tool will let you know via electronic means, which may include an in-app notification or by email. If you don’t agree to the update or replacement, you can choose to terminate as we describe below.


“PRIZ Guru Affiliate” means a company owned, operated, or controlled by PRIZ Guru.

“Affiliate Program” means our affiliate program as described in this Agreement.

“Affiliate Lead” means a customer prospect who clicks on the Affiliate Link that we have made available to you via the Affiliate Tool or referred to PRIZ Guru in other means in writing.

“Affiliate Link” means the unique tracking link you place on your site or promote through other channels.

“Affiliate Policies” means the policies applicable to affiliates which we may make available to you from time to time.

“Affiliate Tool” means the tool that we make available to you upon your acceptance into the Affiliate Program and for you to use in order to participate in the Affiliate Program.

“Agreement” means this Affiliate Program Agreement and all materials referred or linked to in here.

“Commission” means an amount described in the Affiliate Tool (or if applicable, in the Program Policies) for each Customer Transaction.

“Customer” means the authorized actual user of the PRIZ Guru Products who has purchased or signed up for the PRIZ Guru products after being an Affiliate Lead.

“Customer Transactions” means those transactions by Affiliate Leads that are eligible for Commission pursuant to the ‘Customer Transactions’ section of this Agreement. Customer Transactions may include customer purchases or customer signups, as further described in the Affiliate Tool.

“Customer Data” means all information that Customer submits or collects via the PRIZ Guru Products and all materials that Customer provides or posts, uploads, inputs or submits for public display through the PRIZ Guru Products.

“PRIZ Guru Content” means all information, data, text, messages, software, sound, music, video, photographs, graphics, images, and tags that we incorporate into our services.

“PRIZ Guru Products” means both the Subscription Service and Other Products.

“Program Policies Page” means the landing page: where we will provide all the up to date guidelines and policies for the Affiliate Program.

“Other Products” means those products and services that we offer, which are not included in the Subscription Service (as detailed below); and, for the purposes of this Agreement, Other Products include all of our marketing software, legacy sales and marketing products, and any implementation, customization, training, consulting, additional support or other professional services, or fees for third-party products or services.

“Subscription Service” means our web-based sales software that is subscribed to, and developed, operated, and maintained by us, accessible via or another designated URL, and add-on products to our sales software. For the purposes of this Agreement, the Subscription Service does not include our legacy sales products, any implementation, customization, training, consulting, additional support or other professional services, or fees for third-party products or services.

“We”, “us”, “our”, and “PRIZ Guru” means PRIZ Guru, Inc.

“You” and “Affiliate” means the party, other than PRIZ Guru, entering into this Agreement and participating in the Affiliate Program.


This Agreement does not create an exclusive agreement between you and us. Both you and we will have the right to recommend similar products and services of third parties and to work with other parties in connection with the design, sale, installation, implementation and use of similar services and products of third parties.

Affiliate Acceptance

Once you complete an application to become an Affiliate, we will review your application and notify you whether you have been accepted to participate in the Affiliate Program, or not.  Before we accept an application, we may want to review your application with you, so we may reach out to you for more information. We may require that you complete certain requirements or certification(s) before we accept your application. If we do not notify you that you are accepted to participate in the Affiliate Program within thirty (30) days from your application, your application is considered to be rejected.

If you are accepted to participate in the Affiliate Program, then upon notification of acceptance, the terms and conditions of this Agreement shall apply in full force and effect, until terminated, pursuant to the terms set forth below.  Further, you will need to complete any enrollment criteria set out in the Program Policies Page, if applicable. Failure to complete any enrollment criteria within thirty (30) days of your acceptance will result in the immediate termination of this Agreement and you will no longer be able to participate in the Affiliate Program.

Your acceptance and participation in the Affiliate Program does not mean that you will be accepted into any of our PRIZ Guru Partner Programs, including our Aducational Partner Program or our Consulting Partner Program. In order to participate in these programs, you will need to apply in accordance with the relevant application procedure.

You will comply with the terms and conditions of this Agreement at all times, including any applicable Program Policies.

Customer Transactions

  1. Affiliate Program Limits: Each accepted Affiliate Lead will expire according to the information provided in the Affiliate Tool (or if applicable, in the Program Policies) from the date the Affiliate Lead clicked on the Affiliate Link that was made available by you. We will pay you Commission as described in the Affiliate Tool (or if applicable, in the Program Policies) for each new Customer who completes an applicable Customer Transaction after clicking on an Affiliate Lead made available by you, provided that you remain eligible to receive Commission pursuant to the terms of this Agreement. The start of the Customer’s subscription is determined by the date of the first purchase or sign up (as applicable) of the Subscription Service by the Customer. You will receive a Commission payment for that Customer Transaction and for all future transactions made by that customer during the lifetime of their Subscription Service. For example, if the initial Customer Transaction is for one user of PRIZ Guru Professional, and there is a subsequent purchase by that same customer for an additional user of PRIZ Guru Professional for the same subscription, you will receive Commission for both the initial and subsequent user purchases. As an Affiliate, you are entitled to receive residual commissions on any and all additional purchases of PRIZ Guru Products by that same Customer for the duration of their subscription. However, should the customer purchase additional services that fall outside of the subscription, such as consulting, training, or other professional services, and these additional services are sold directly by PRIZ Guru employees, the Affiliate will not be entitled to earn commissions on these transactions.
  2. Eligibility. To qualify for Commission (i) an Affiliate Lead must be accepted and valid following the ‘Acceptance and Validity’ section, (ii) a Customer Transaction must have taken place. You are not eligible to receive Commission or any other compensation from us based on transactions for Other Products or if: (i) such compensation is prohibited or limited by federal, state, or local law or regulation in the United States or the laws or regulations of your jurisdiction; (ii) the applicable Customer objects to or prohibits such compensation or excludes such compensation from its payments to us or PRIZ Guru Affiliates; (iii) the Customer has paid or will pay such commissions, referral fees, or other compensation directly to you, (iv) the Commission payment has been obtained by fraudulent means, misuse of the Affiliate Link, in violation of any Affiliate Program Policies that we make available to you, misuse of the Affiliate Tool or by any other means that we deem to breach the spirit of the Affiliate Program, or (v) the Customer participates in any of our partner programs and is eligible to receive commission in relation to the Customer Transaction under any of these programs. If at any point you are eligible to receive a revenue share payment or commission under another Program at PRIZ Guru, that payment amount won’t change based on your participation in the Affiliate Program. For instance, you will not be able to receive the Commission set out in this Agreement on any Partner Transaction that was completed while participating as a partner in the Consulting Partner Program (as defined in the Consulting Partner Program Agreement). In competitive situations with other affiliates, we may elect to provide the Commission to the affiliate that we deem to be most eligible for Commission, at our discretion. We may discontinue Commission payments should any of the eligibility criteria set forth in this subsection fail to be met at any time.
  3. Acceptance and Validity. You will only be eligible for a Commission payment for any Customer Transactions that derived from Affiliate Leads generated by the Affiliate Link that we make available to you and are accepted by PRIZ Guru. An Affiliate Lead will be considered valid and accepted if, in our reasonable determination: (i) it is a new potential customer of ours, and (ii) is not, at the time of submission or sixty (60) days prior, one of our pre-existing customers, or involved in our active sales process. Notwithstanding the foregoing, we may choose not to accept an Affiliate Lead in our reasonable discretion. If an Affiliate Lead does not register with PRIZ Guru using the referral link, referral code, or sufficient proof of referral accepted by us in writing within the time period described on the Affiliate Tool (or if applicable, in the Program Policies) of their first click on the Affiliate Link, you will not be eligible for a Commission payment, even if the Affiliate Lead decides to register after the time period has expired. An Affiliate Lead is not considered valid if its first click on the Affiliate Link is after this Agreement has expired or terminated. Engagement with Prospects. Once we have received the Affiliate Lead information, we may elect to engage with the prospect directly, regardless of whether or not the Affiliate Lead is valid. If an Affiliate Lead is not valid then we may choose to maintain it in our database and we may choose to engage with such Affiliate Lead. Any engagement between PRIZ Guru and an Affiliate Lead will be at PRIZ Guru’s discretion.
  4. Commission and Payment. To receive payment under this Agreement, you must: (i) agree to the terms of this Agreement; (ii) complete all necessary steps to create your account in the Affiliate Tool as per our directions; (iii) provide PRIZ Guru with valid and up-to-date payment details; (iv) complete all required tax documentation for the Affiliate Tool to process any payments you may be owed.
  5. Payment Requirements and Forfeiture. Despite any other provision in this Agreement, if any of the conditions in section 4(a)(i-iv) remain unfulfilled for six (6) months immediately following the conclusion of a Customer Transaction, your right to receive a Commission from all Customer Transactions related to the corresponding Customer will be irrevocably forfeited (each, a “Forfeited Transaction”). PRIZ Guru is not obligated to pay you a Commission associated with a Forfeited Transaction. Once you fulfill all of the requirements in section 5(a)(i-iv), you will be eligible to receive a Commission on Customer Transactions, provided that these Customer Transactions are not related to the same Customer involved in a Forfeited Transaction.
  6. Commission Payment. PRIZ Guru or the Affiliate Tool will determine the currency in which we pay the Commission, along with the applicable conversion rate. We will not pay more than one Commission payment or other similar referral fee on any given Customer Transaction (unless we choose to in our discretion). Taxes. You, the Affiliate, are responsible for payment of all taxes and fees (including bank fees) applicable to the Commission. All amounts payable by PRIZ Guru to you are subject to offset by PRIZ Guru against any amounts owed by you to PRIZ Guru. Commission Amounts. PRIZ Guru reserves the right to alter or change the Commission amount as per the Affiliate Tool. Invoice Requirement. The Affiliate must provide a valid invoice to PRIZ Guru in order for the Commission payment to be processed.

Training and Support

PRIZ Guru may provide you with a variety of webinars and other resources as part of our Affiliate Program at no cost. If such resources are made available to you, we expect you to encourage your sales team and any other relevant staff to participate in any training and/or certifications that we recommend and may occasionally provide. Please note that PRIZ Guru reserves the right to modify or discontinue any or all parts of the Affiliate Program offerings or benefits at any time without prior notice.


You grant to us a nonexclusive, nontransferable, royalty-free right to use and display your trademarks, service marks and logos (“Affiliate Marks”) in connection with the Affiliate Program and this Agreement.

During the term of this Agreement, in the event that we make our trademark available to you within the Affiliate Tool, you may use our trademark as long as you follow the usage requirements in this section.  You must: (i) only use the images of our trademark that we make available to you, without altering them in any way; (ii) only use our trademarks in connection with the Affiliate Program and this Agreement; (iii) comply with our vendor kit and Trademark Usage Guidelines; and (iv) immediately comply if we request that you discontinue use.  You must not: (i) use our trademark in a misleading or disparaging way; (ii) use our trademark in a way that implies we endorse, sponsor or approve of your services or products; or (iii) use our trademark in violation of applicable law or in connection with an obscene, indecent, or unlawful topic or material.

Proprietary Rights

  1. PRIZ Guru’s Proprietary Rights. No license to any software is granted by this Agreement. The PRIZ Guru Products are protected by intellectual property laws. The PRIZ Guru Products belong to and are the property of us or our licensors (if any). We retain all ownership rights in the PRIZ Guru Products. You agree not to copy, rent, lease, sell, distribute, or create derivative works based on the PRIZ Guru Content, or the PRIZ Guru Products in whole or in part, by any means, except as expressly authorized in writing by us. If you wish to use PRIZ Guru Content, you must comply with our Content Usage Guidelines. PRIZ Guru, the PRIZ Guru logos, and other marks that we use from time to time are our trademarks and you may not use them without our prior written permission, except as otherwise set forth in this Agreement. We encourage all customers, affiliates and partners to comment on the PRIZ Guru Products, provide suggestions for improving them, and vote on suggestions they like. You agree that all such comments and suggestions will be non-confidential and that we own all rights to use and incorporate them into the PRIZ Guru Products, without payment to you.
  2. Customer’s Proprietary Rights. As between you and Customer, Customer retains the right to access and use the Customer portal associated with the PRIZ Guru Products. For the avoidance of doubt, Customer will own and retain all rights to the Customer Data.


In this context, “Confidential Information” refers to all confidential information disclosed by one party (“Disclosing Party”) to the other party (“Receiving Party”), (i) whether orally or in writing, that is designated as confidential, and (ii) PRIZ Guru customer and prospect information, whether or not otherwise designated as confidential. Confidential Information does not encompass any information that (i) becomes common knowledge to the public without breaching any obligation owed to the Disclosing Party or (ii) was known to the Receiving Party before its disclosure by the Disclosing Party without violating any obligation owed to the Disclosing Party.  The Receiving Party is tasked to: (i) safeguard the Confidential Information of the Disclosing Party with the equivalent degree of care that it uses with its own confidential information, but in no event less than reasonable care, (ii) refrain from using any Confidential Information of the Disclosing Party for purposes outside the scope of this Agreement, (iii) prevent disclosure of the Disclosing Party’s Confidential Information to any third party, and (iv) restrict access to Confidential Information of the Disclosing Party to its employees, contractors and agents. The Receiving Party may disclose Confidential Information of the Disclosing Party if legally required under any federal, state, or local law, statute, rule or regulation, subpoena or legal process.

Opt Out and Unsubscribing

You will promptly adhere to all opt out, unsubscribe, “do not call” and “do not send” requests. Throughout the duration of this Agreement, you are required to develop and maintain systems and procedures suitable for executing all opt out, unsubscribe, “do not call” and “do not send” requests.

Term and Termination

  1. Term. This Agreement will apply for as long as you participate in the Affiliate Program, until terminated.
  2. Termination Without Cause. Both you and we may terminate this Agreement on fifteen (15) days written notice to the other party.
  3. Termination for Agreement Changes. If we update or replace the terms of this Agreement, you may terminate this Agreement on five (5) days written notice to us, provided that you send us written notice within ten (10) days after we send you notice of the change.
  4. Termination for Cause. We may terminate this Agreement: (i) upon thirty (30) days’ notice to you of a material breach if such breach remains uncured at the expiration of such period, (ii) upon fifteen (15) days notice to you of non-payment of any amount due to us if such amount remains unpaid at the expiration of such period, (iii) immediately, if you become the subject of a petition in bankruptcy or any other proceeding relating to insolvency, receivership, liquidation or assignment for the benefit of creditors, (iv) immediately, if you breach the terms applicable to your subscription with us (if you have one), including if you default on your payment obligations to us or our affiliate, or (v) immediately, if we determine that you are acting, or have acted, in a way that has or may negatively reflect on or affect us, our prospects, or our customers.
  5. Effects of Expiration/Termination. Expiration of this Agreement, and termination of this Agreement: (i) without cause by us,(ii) by you with cause, (iii) by you according to the ‘Termination for Agreement Changes’ section, shall not affect our obligation to pay you a Commission, so long as the related payment by the Customer Transaction is recognized by us within thirty (30) days after the date of such termination or expiration and provided that in no event shall you be entitled to payment of Commission under this Agreement if you are eligible to receive a revenue share payment under the Solutions Partner Program Agreement. We will not pay you fees on Customer Transactions recognized by us after thirty (30) days after the date of such termination or expiration set out above. Provided however, in the event of termination without cause by you, or for cause by us, our obligation to pay and your right to receive any Commission will terminate upon the date of such termination, regardless of whether you would have otherwise been eligible to receive Commission prior to the date of termination. Except as expressly set forth in this section, you are not eligible to receive a Commission payment after expiration or termination of this Agreement. Upon termination or expiration, you will discontinue all use of and delete the Affiliate Tool that we make available to you for your participation in the Affiliate Program. Upon termination or expiration, an Affiliate Lead is not considered valid, and we may choose to maintain it in our database and engage with such a prospect.Upon termination or expiration, you will immediately discontinue all use of our trademark and references to this Affiliate Program from your website(s) and other collateral. For the avoidance of doubt, termination or expiration of this Agreement shall not cause a Customer’s subscription agreement to be terminated.

Affiliate Representations and Warranties

You represent and warrant that: (i) you have all necessary rights and permissions to participate in the Affiliate Program and to provide PRIZ Guru with Affiliate Lead’s for our use in sales and marketing efforts or as otherwise set forth in this Agreement, (ii) your participation in this Affiliate Program will not conflict with any of your existing agreements or arrangements; and (iii) you own or have sufficient rights to use and to grant to us our right to use the Affiliate Marks.

You further represent and warrant that: (i) you will ensure that you are compliant with any trade or regulatory requirements that may apply to your participation in the Affiliate Program (for example, by clearly stating you are a PRIZ Guru Affiliate on any website(s) you own where you make an Affiliate Link available); (ii) you will accurately provide in the Affiliate Tool all websites and domains you own where you intend to use Affiliate Links to generate Affiliate Leads; (iii) you will not purchase ads that direct to your site(s) or through an Affiliate Link that could be considered as competing with PRIZ Guru’s own advertising, including, but not limited to, our branded keywords; (iv) you will not participate in cookie stuffing or pop-ups, false or misleading links are strictly prohibited; (v) you will not attempt to mask the referring URL information; (vi) you will not use your own Affiliate Link to purchase PRIZ Guru products for yourself; and (vii) you will not use any mechanisms to deliver leads other than through an intended consumer. This includes sourcing leads through compilations of personal data such as phonebooks, using fake redirects or other tools or automation devices to generate leads (including but not limited to robots, iframes, or hidden frames), or offering incentives to encourage purchases or signups.


You will indemnify, defend and hold us harmless, at your expense, against any third-party claim, suit, action, or proceeding (each, an “Action”) brought against us (and our officers, directors, employees, agents, service providers, licensors, and affiliates) by a third party not affiliated with us to the extent that such Action is based upon or arises out of (a) your participation in the Affiliate Program, (b) our use of the prospect data you provided us, (c) your noncompliance with or breach of this Agreement, (d) your use of the Affiliate Tool, or (e) our use of the Affiliate Marks. PRIZ Guru will: notify you in writing within thirty (30) days of our becoming aware of any such claim; give you sole control of the defense or settlement of such a claim; and provide you (at your expense) with any and all information and assistance reasonably requested by you to handle the defense or settlement of the claim. You shall not accept any settlement that (i) imposes an obligation on PRIZ Guru; (ii) requires PRIZ Guru to make an admission; or (iii) imposes liability not covered by these indemnifications or places restrictions on PRIZ Guru without our prior written consent.

Disclaimers; Limitations of Liability

  5. Cookie Duration. Cookies utilized as part of the Affiliate Tool have a pre-determined lifespan. If a potential customer clears their cookies during this period, PRIZ Guru shall not be liable for any commissions that may have been owed to you.


  1. Amendment; No Waiver. We at PRIZ Guru may update and change any part or all of this Agreement, including by replacing it in its entirety. If we update or change this Agreement, the updated Agreement will be made available to you via the Affiliate Tool and/or by email. The updated Agreement will become effective and binding on the next business day after we or the Affiliate Tool have notified you. When we change this Agreement, the “Last Modified” date above will be updated to reflect the date of the most recent version at We encourage you to review this Agreement periodically. If you don’t agree to the update, change or replacement, you can choose to terminate as we describe above. No delay in exercising any right or remedy or failure to object will be a waiver of such right or remedy or any other right or remedy. A waiver on one occasion will not be a waiver of any right or remedy on any future occasion.
  2. Applicable Law. This Agreement shall be governed by the laws of the Commonwealth of Delaware, without regard to the conflict of laws provisions thereof. In the event either of us initiates an action in connection with this Agreement or any other dispute between the parties, the exclusive venue and jurisdiction of such action shall be in the state and federal courts in the state of Delaware.
  3. Force Majeure. Neither party will be responsible for failure or delay of performance if caused by: an act of war, hostility, or sabotage; act of God; electrical, internet, or telecommunication outage that is not caused by the obligated party; government restrictions; or other event outside the reasonable control of the obligated party. Each party will use reasonable efforts to mitigate the effect of a force majeure event.
  4. Actions Permitted. Except for actions for nonpayment or breach of a party’s proprietary rights, no action, regardless of form, arising out of or relating to this Agreement may be brought by either party more than one (1) year after the cause of action has accrued.
  5. Relationship of the Parties. Both you and we agree that no joint venture, partnership, employment, or agency relationship exists between you and us as a result of this Agreement.
  6. Compliance with Applicable Laws. You must comply, and ensure that any third parties performing sales or referral activities on your behalf comply, with all applicable foreign and domestic laws (including without limitation export laws and laws applicable to sending of unsolicited email), governmental regulations, ordinances, and judicial administrative orders. You must not engage in any deceptive, misleading, illegal or unethical marketing activities, or activities that otherwise may be detrimental to us, our customers, or to the public. Export laws and regulations of the United States and any other relevant local export laws and regulations may apply to the PRIZ Guru Products. You will comply with the sanctions programs administered by the Office of Foreign Assets Control (OFAC) of the US Department of the Treasury. You will not directly or indirectly export, re-export, or transfer the PRIZ Guru Products to prohibited countries or individuals or permit use of the PRIZ Guru Products by prohibited countries or individuals.
  7. Severability. If any part of this Agreement is determined to be invalid or unenforceable by applicable law, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of this Agreement will continue in effect.
  8. Notices. Notice will be sent to the contact address set forth herein (as such may be changed by notice given to the other party), and will be deemed delivered as of the date of actual receipt. To PRIZ Guru, Inc.: PRIZ Guru, Inc., 111 NE 1st St, 8th Floor Suite #88699, Miami, Florida 33132, United States. Attention: General Counsel. To you: your address as provided in our affiliate account information for you. We may give electronic notices specific to you by email to your e-mail address(es) on record in our account information for you. We may give notice to you by telephone calls to the telephone numbers on record in our account information for you.
  9. Entire Agreement. This Agreement is the comprehensive agreement between us for the Affiliate Program and supersedes all other proposals and agreements, whether electronic, oral, or written, between us. We object to and reject any additional or different terms proposed by you, including those contained in your purchase order, acceptance, or website. Our obligations are not contingent on the delivery of any future functionality or features of the PRIZ Guru Products nor dependent on any oral or written public comments made by us regarding future functionality or features of the PRIZ Guru Products. It is the express wish of both you and us that this Agreement and all related documents be drawn up in English. We might make versions of this Agreement available in languages other than English. If we do, the English version of this Agreement will govern our relationship and the translated version is provided for convenience only and will not be interpreted to modify the English version of this Agreement.
  10. Assignment. You will not assign or transfer this Agreement, including any assignment or transfer by reason of merger, reorganization, sale of all or substantially all of its assets, change of control or operation of law, without our prior written consent. We may assign this Agreement to any affiliate or in the event of merger, reorganization, sale of all or substantially all of our assets, change of control or operation of law.
  11. No Third Party Beneficiaries. Nothing in this Agreement, express or implied, is intended to or shall confer upon any person or entity (other than the parties hereto) any right, benefit or remedy of any nature whatsoever under or by reason of this Agreement.
  12. Program Policies Page. We may change the Program Policies from time to time. Your participation in the Affiliate Program is subject to the Program Policies, which are incorporated herein by reference
  13. No Licenses. We grant to you only the rights and licenses expressly stated in this Agreement, and you receive no other rights or licenses with respect to us, the PRIZ Guru Products, our trademarks, or any other property or right of ours.
  14. Sales by PRIZ Guru. This Agreement shall in no way limit our right to sell the PRIZ Guru Products, directly or indirectly, to any current or prospective customers.
  15. Authority. Each party represents and warrants to the other that it has full power and authority to enter into this Agreement and that it is binding upon such party and enforceable in accordance with its terms.
  16. Survival. The following sections shall survive the expiration or termination of this Agreement: ‘Commission and Payment’, ‘Proprietary Rights’, ‘Confidentiality’, ‘Effects of Termination/Expiration’, ‘Indemnification’, ‘Disclaimers; Limitation of Liability’, ‘Non-Solicitation’ and ‘General’.
  17. Data Processing and Protection. The parties acknowledge that in connection with the Affiliate Program, each party may provide or make available to the other party Personal Data. To the extent that any Personal Data is processed in connection with the Project the terms set forth in the PRIZ Guru Business Partner Data Processing Agreement, which are hereby incorporated by reference, shall apply. Each party shall process the copy of the Personal Data in its possession or control: (i) in accordance with the PRIZ Guru Business Partner DPA (ii) as an independent controller (not as a joint controller with the other party) (iii) for the purposes described in this Agreement; and/or (iv) as may otherwise be permitted under Applicable Data Protection Law. For the avoidance of doubt and without prejudice to the foregoing, PRIZ Guru shall be an independent controller of any Personal Data that it receives or shares with Affiliate.