Any organization or an individual that provides products or services always asks what is it the potential or existing customer wants. Many approaches exist trying to answer this question. Some of which include asking the client what they what, what are they missing, what issues they have, etc. All of these questions are targeted to understand the problems that target clients have, so we can create a product or service to solve these problems. The main issue with such an approach is that clients, for the most part, don’t really know what they want, let alone, need. Concept We are…