How do you go about generating new ideas and solutions for challenging problems? Are you a firm believer in intuition, or do you prefer seeking input from colleagues or scouring the internet for inspiration? While these methods are commonly employed, they may not always yield the most effective results. They may offer temporary solutions at best but often fall short of comprehensively resolving the problem. Consider this alternative approach: treating any problem as a contradiction. When we take action to address an issue, it typically leads to an improvement in one aspect but a worsening of another. This inherent contradiction can be harnessed as a powerful problem-solving strategy. Enter the "40 Inventive Principles" – a formidable tool for unraveling contradictions and fostering the generation of innovative solutions. In this lecture, you will gain a deep understanding of the core principles behind resolving contradictions and discover how to effectively apply the "40 Inventive Principles" to generate novel ideas and innovative solutions.

Instructors

Dr. Anatoly Agulyansky Co-founder & Chief Scientist

Alex Agulyansky